Target Audience

After researching a lot into target audiences and their preferences, i have come to conclusion of what age to base my music magazine on. A lot of my important research has come from my questionnaire i did previously.

Demographic Profiling: For my target audience i have placed them in two C bands, C1 and C2. To put my target audience into demographic profiling i have to chose a band. I have chosen C band because the SEC will most probably depend on the readers parents as most of the buyers are too young, students or do not have jobs. Therefore depend on parents which is why i chose C band. Although if some of the readers are employed they will most likely to be in segment D, but the majority of the readers this may not apply to them.

Psychographic Profiling:  I have decided that the audience for my magazines are a mixture of Aspirers and Mainstreamers because research has proven that the genre pop is the most popular. This suggests that some will buy well known brand names and others will follow the trend buying high brand names to achieve a status and maintain popularity.

Age: 12-16
Gender: Female
SEC (Socio Economic Status): Student
Race: All races