Finding an Institution

IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults.

I think that IPC would be the best option to produce and distribute my music magazine because they already produce well known products for example, NME music magazine. I believe they would be interested in a pop music magazine as it would be a very popular product but also different from what they do already which would interest them. It would become as big as some of the leading magazines today because of its uniqueness and different from what's being produced today. However, i have not chosen EMAP because I do not feel they would produce and distribute my product of a pop genre music magazine as well as IPC could.